The professional cleaning industry can be
a tough field to break into. This fact
has not deterred hundreds, if not
thousands, of entrepreneurs from opening
their own cleaning companies. As long as
there are private homes and public
businesses, there will always be a need
for housekeepers, maids, janitors, and
other types of environmental specialists
to keep areas neat and organized.
Although certainly a competitive sector,
for someone looking to enter this field,
opening an office cleaning business is
an excellent way to establish yourself
within the cleaning community. Consider
the following tips to help make your
Advertising and Marketing Strategies
There is one main rule to advertising: you cannot get enough good exposure for your
company and the outstanding services they provide. At one time all an office cleaning
business needed to be successful was fliers, business cards, and newspaper ads.
Unfortunately, times have changed and if you want your company to succeed in the modern
world, you must use every available resource. Add online advertising to your marketing
plan and include social networking sites (i.e. Facebook, Twitter, MySpace, etc.), local
community forums, online article and news publishing, and even spots on blog posts;
anything to make your presence known is a good thing.
Even good old fashion door-to-door salesman tactics provide excellent leads. Many
businesses do not consider this option anymore, but you would be surprised what affects
personal, human contact will have on potential clients.
Specialization & Training
Nearly any company can offer generalized cleaning
services; to make your office cleaning business
stand out among the crowd, have a specific area
in which your company is certified. This may be
floor buffing, carpet extraction, or anything
else that lacks a sufficient number of suppliers
in your area. Be careful not to make this the
sole focus of your company or potential clients
may view you as a one trick pony. Excel in all
cleaning standards, but stress the importance of
your unique capabilities. Employing this tactic
widens the audience within your reach, and once
these companies try your specialized services, they are hooked.
Make the Office Cleaning Business a Team Effort
Many entrepreneurs struggle with partnership decisions. This is the type of choice that
will forever change a company, and should not be taken lightly. There are several
advantages to having a partner, especially if you are the sole owner and operator of an
office cleaning business. If you are a solo operation, the addition of a cleaning
companion speeds up turnaround time, provides a backup in cases of emergency, and
enables you to employ team cleaning strategies. These partner techniques are easy to
learn and significantly reduce the number of mistakes that are inadvertently committed
during long hours.
Of course, all partnerships come with a price. Be sure to choose an associate that has
similar work ethics and cleaning abilities as you and is reliable. Acquiring a partner
that complements your cleaning style and management capabilities will greatly reduce
the amount of confusion and disagreements that will not doubt occur. Too many times,
companies dissolve because of differences among the executives, so carefully weigh your
options before making this life-changing decision.