Speaking from personal experience,
starting a cleaning business is not an
easy task. It often requires hours of
perseverance, deep dedication, and an
ability to shrug off disappointments and
soldier forward. Offers made by
businesses or individuals claiming to be
able to rocket your company into stardom
are rarely effective and often a waste
of time. If you are really serious about
starting a cleaning business, there a few
tactics and techniques that will help
plow the road to your future success.
However, remember that starting your own
business is a time consuming, all-
encompassing event that will dominate
your life in both the near and distant
future. Be sure that you are ready to take on the challenge and you will be richly
rewarded for your dedication and sacrifices.
Starting a Cleaning Business as a Little Fish in a Big Pond
Oftentimes, if you have an idea for a business, someone else in your area has had a
similar thought and may already have initiated their project. This holds true when
starting a cleaning business since these types of companies provide necessary services
to keep the main businesses (i.e. banks, department stores, retail shops, etc.) afloat.
It is important to realize that you will not snag a big client without related cleaning
experience, professional references, and testimonials of satisfied customers.
The easiest way to get all three of these required elements is to start small and work
your way up the ladder. Advertise in your neighborhood, at local markets, within social
circles – anywhere you are familiar with the people, but detached enough to keep a
professional distance. It would be ill-advised to begin with friends and relatives
unless you had no other choice. Once you’ve established yourself within a small circle
of loyal clients, start expanding your horizons by marketing to their connections.
Give the Customers Exactly what they Want
Have you ever been called your mechanic and given a whole string of excuses about why
he couldn’t get to your car that day? Perhaps a similar conversation from a repairman
detailing exactly what was clogging your kitchen drain and how he removed the
conglomeration? No one wants to have these types of conversations, and this is
especially true of cleaning clients. When starting a cleaning business, keep in mind that
people don’t want to know how, why, or when you provide them services, they just want it
done; “out of sight, out of mind” is the best way to describe the way most people think
of their environmental specialists.
It helps to think of yourself as a cleaning fairy; you come in while your clients are
away, make right what is wrong, and then disappear without a trace. This is exactly what
most customers want – they like to see the evidence that you were there and properly
cleaned the area, but don’t need the specifics or signs of indolence.
How to Handle Growth & Expansion
Once you have established a solid foundation based on customer satisfaction and superb
services, you can then think of expanding. Unlike when you first were starting a cleaning
business, now is the time to go after the big boys. Whether you establish a team or are
the sole provider, you now have the know-how and business references to support a move
into the big leagues.